That’s how author marketing has been approached in the past. We’d write books, build a website, maybe tour once a year. Get the word out in advertising and publicity campaigns. Hope that readers would find us. But there was still a disconnect between readers and authors. Readers generally found out about books from reviews in [...]
Decoding f8 for authors and book publishers: top three reasons Facebook is now even more perfect for books
This morning we talked about the kinds of sharing that are natural to Facebook: music, movies and books topped our list. When you see a good movie, listen to music, or read a great book, you naturally want to pull your friends in to share your experience. Today at f8, Mark Zuckerberg echoed this observation, [...]
Introducing Odyl
Today marks the formal debut of Odyl’s audience development platform for book publishers and authors on Facebook. The Odyl platform is the first social marketing tool designed specifically for publishers and authors, allowing them to connect and share with their readers. While this is our first public showing, we’ve had early success working with some [...]
