Our official tagline at Chronicle Books is: we see things differently. We pride ourselves on our distinctive books, on taking chances, and on having a little fun while we’re at it. Lately we’d been wanting to interact more with our Facebook fans, but the limitations of the standard Facebook interface and the legal rules surrounding [...]
If you build it, they will come
That’s how author marketing has been approached in the past. We’d write books, build a website, maybe tour once a year. Get the word out in advertising and publicity campaigns. Hope that readers would find us. But there was still a disconnect between readers and authors. Readers generally found out about books from reviews in [...]
In honor of Dr. Seuss and the release of The Bippolo Seed and Other Lost Stories
It comes out today, it comes just in time, 20 years since his passing, from a lifetime of rhyme. Random House invites you to come and take a look at the 72 tales in the good doctor’s new book. In The Bippolo Seed and Other Lost Stories, we are introduced to, a duck named McKluck, [...]
Decoding f8 for authors and book publishers: top three reasons Facebook is now even more perfect for books
This morning we talked about the kinds of sharing that are natural to Facebook: music, movies and books topped our list. When you see a good movie, listen to music, or read a great book, you naturally want to pull your friends in to share your experience. Today at f8, Mark Zuckerberg echoed this observation, [...]
Three Reasons Authors and Book Publishers Need a Unique Approach to Facebook Marketing
Last week we talked about a shift in the book publishing industry toward reaching people directly through digital marketing. Direct marketing to consumers isn’t entirely new in publishing: a handful of authors like Tom Clancy have marketing teams with the resources for big custom campaigns both online and offline. What is new is the opportunity [...]
