Publishing Perspectives: Odyl Aims to Make Facebook Marketing for Authors Easy, Ubiquitous

With over 800 million users, Facebook, in the words of Neil Baptista, has become its own universe. If Baptista has his way, the publishing industry’s portion of that universe will revolve around Odyl, a Facebook application designed to connect authors and publishers with their readers. And Odyl is already well on its way — officially launched in September, Odyl already counts among its clients publishing’s Big Six and heavy-hitters like Jane Fonda, Katie Couric, and Bret Easton Ellis. Read the full story here.

Katie Couric chose Odyl to promote her new book, THE BEST ADVICE I EVER GOT

What was the tipping point for Malcolm Gladwell? What unscripted event made Meryl Streep who she is? How did Mario Batali cook up his recipe for success? In this inspiration-packed book, Katie Couric reports from the front lines of the worlds of politics, entertainment, sports, philanthropy, the arts, and business—distilling the ingenious, hard-won insights of leaders and visionaries, who tell us all how to take chances, follow our passions, cope with criticism, and, perhaps most important, commit to something greater than ourselves.

To promote The Best Advice I Ever Got: Lessons from Extraordinary Lives, Katie added a ‘Best Advice’ Tab to her Facebook Fan Page. Fans can read an exclusive Excerpts of her book including chapters inspired by Matthew McConaughey, Travis Smiley and Ken Burns. Fans can also view video interviews and follow the #bestadvice hashtag on Twitter without leaving the Facebook Fan Page. To see the full page click here.