Publishing Perspectives: Odyl Aims to Make Facebook Marketing for Authors Easy, Ubiquitous

With over 800 million users, Facebook, in the words of Neil Baptista, has become its own universe. If Baptista has his way, the publishing industry’s portion of that universe will revolve around Odyl, a Facebook application designed to connect authors and publishers with their readers. And Odyl is already well on its way — officially launched in September, Odyl already counts among its clients publishing’s Big Six and heavy-hitters like Jane Fonda, Katie Couric, and Bret Easton Ellis. Read the full story here.

Award-winning Author JT Ellison Selects Odyl for Book Marketing on Facebook

Thriller Author More than Triples Facebook Fans in First Week

New York – Oct. 6, 2011Odyl (, the first social marketing platform for book publishers and authors on Facebook, announced that acclaimed novelist JT Ellison is using its platform to promote her recently-launched seventh novel, “Where All the Dead Lie.” Within just one week of the book’s launch on Sept. 20, Ellison increased her Facebook fans by 250 percent.

Designed specifically to help publishers of all sizes, as well as individual authors, grow their audience and drive sales, Odyl leverages Facebook’s 800 million+ membership and the power of social discovery to amplify “social reading” and the natural sharing of great content among friends. Its features are uniquely tailored for sharing between authors and readers.

Ellison is using her Odyl-powered Facebook page to create exciting connections with her readers, offering exclusive content, excerpts, giveaways, polls, interviews, and trailers. Using Odyl’s intuitive platform, Ellison can quickly enter her latest content and appearances, giving her readers something to talk about. Ellison also uses Odyl to give her readers one-stop access on Facebook to all her content, including her blog, Twitter stream, videos and news.

“Thanks to Facebook and Odyl, readers now have unprecedented access to authors like me,” said Ellison. “Having a two-way conversation with my readers matters. Facebook is, after all, where our culture’s conversation is happening. Odyl is helping me find new ways to connect with and grow my readership. It’s the best investment I’ve ever made.”

According to Ellison, Facebook provides an alternative to book tours which can be expensive and time-consuming, and often overwhelming for shy readers. “Via Facebook, readers and I can replicate the connection of meeting in-person. I can amplify this using Odyl to offer fans exclusive giveaways, like signed copies, free short stories and insider secrets about the books.”

“Publishers care about an author’s platform and reach, as it begins to answer the difficult question ‘How many books can we sell?’” said Odyl CEO, Mike Taylor. “While many publishers participate in author marketing, most authors still have to market themselves. Until Odyl, authors have done this without tools designed specifically for their needs. Now, Odyl lets authors quickly propel their Facebook marketing to new heights in a way perfectly suited to books and readers. JT Ellison is a great example of what’s possible here.”

To read a guest blog post by JT Ellison, please visit:

About Odyl

Odyl is a social marketing technology company, focused on the unique needs of book publishers and authors. Odyl’s audience development platform provides a proven way for publishers – including the Big Six – and authors to find, engage and grow their audience, leveraging the reach and sharing power of Facebook. Odyl enables deep connections between readers and the authors who inspire them, and builds real-world sales. More at and on the Odyl blog.

Xconomy: Odyl Launches Facebook Platform for Authors and Publishers

… Another Big Apple company has started up with a Facebook marketing solution—this one for the book industry. Odyl, founded by veterans of HotJobs, rolled out a software platform today that’s designed to help publishers and authors connect with readers. Full story here.

Lee Child chose Odyl to promote WORTH DYING FOR, the fifteenth book in the series.

In Lee Child’s new book, Worth Dying For, Jack Reacher is making his way to Virginia to hopefully meet the woman with the sexy voice with whom he spent much of 61 Hours conversing on the phone. You’d think that by this time, the fifteenth book in the series, Reacher has seen and experienced everything. But something happens to him in this installment that has never happened to him before.

To promote Worth Dying For, Child added a ‘Thrills’ Tab to his Facebook Fan Page. Fans can read an exclusive Excerpt of the book, and view the promotional Trailer video. Fans can also follow Lee Childs’ latest tweets without leaving Facebook. To see the full page click here.