In past years, publishers have had to launch and manage social campaigns in-house or outsource to agencies - which for publishers with thousands of individual titles to market, is both time-consuming and cost-prohibitive. Today, Odyl, a New York City based startup, launches its social marketing platform for publishers and authors wanting to better market themselves in social media. Full story here.
Case Study: Dr. Seuss
With his birthday approaching and Odyl on board the number of fans zoomed up and it soared.
Case Study: Sophie Kinsella
Each new offer of FUN STUFF generates a flood of fan-fueled activity.