Publishing Perspectives: Odyl Aims to Make Facebook Marketing for Authors Easy, Ubiquitous

With over 800 million users, Facebook, in the words of Neil Baptista, has become its own universe. If Baptista has his way, the publishing industry’s portion of that universe will revolve around Odyl, a Facebook application designed to connect authors and publishers with their readers. And Odyl is already well on its way — officially launched in September, Odyl already counts among its clients publishing’s Big Six and heavy-hitters like Jane Fonda, Katie Couric, and Bret Easton Ellis. Read the full story here.

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