Remember when every author had to have a Web site? If online social marketing platform Odyl gets its way, authors and publishers will migrate to Facebook and use its SaaS (Software-as-a-Service) platform to offer content, trace metrics, handle giveaways, and import blog posts and tour dates along with Twitter and other feeds. Full story here.
Case Study: Angelology
Within three months the numbers on Trussoni's page soared.
Case Study: Dr. Seuss
With his birthday approaching and Odyl on board the number of fans zoomed up and it soared.