Marketing company Odyl — whose clients include the likes of Hachette Book Group, HarperCollins, Macmillan, Penguin Group, Random House, Simon & Schuster and Avon — has launched a new social marketing platform today for book marketers to promote their works on Facebook. Full story here.
Case Study: Angelology
Within three months the numbers on Trussoni's page soared.
Case Study: Dr. Seuss
With his birthday approaching and Odyl on board the number of fans zoomed up and it soared.