Publishers Weekly: Could Riffle be the Pinterest of Book Discovery?

Shelfari, Goodreads, Bookish, and showrooming at bricks-and-mortar stores. There are numerous ways to discover books, yet online book discovery continues to be one of the biggest challenges that publishers, authors, and booksellers face. Now the Facebook marketing platform Odyl, which Scholastic turned to for the Hunger Games and which is used by the Big Six, is in the midst of rolling out a new one, Riffle.  Read the full story here.

Publishing Perspectives: Odyl Aims to Make Facebook Marketing for Authors Easy, Ubiquitous

With over 800 million users, Facebook, in the words of Neil Baptista, has become its own universe. If Baptista has his way, the publishing industry’s portion of that universe will revolve around Odyl, a Facebook application designed to connect authors and publishers with their readers. And Odyl is already well on its way — officially launched in September, Odyl already counts among its clients publishing’s Big Six and heavy-hitters like Jane Fonda, Katie Couric, and Bret Easton Ellis. Read the full story here.

All Facebook: Facebook Marketing Tool Odyl Boosts Authors

Never mind books about Facebook. What about marketing books on Facebook? Author J.T. Ellison turned to an author-focused marketing tool from Odyl, with great success thus far. Read the full story here.

Award-winning Author JT Ellison Selects Odyl for Book Marketing on Facebook

Thriller Author More than Triples Facebook Fans in First Week

New York – Oct. 6, 2011Odyl (, the first social marketing platform for book publishers and authors on Facebook, announced that acclaimed novelist JT Ellison is using its platform to promote her recently-launched seventh novel, “Where All the Dead Lie.” Within just one week of the book’s launch on Sept. 20, Ellison increased her Facebook fans by 250 percent.

Designed specifically to help publishers of all sizes, as well as individual authors, grow their audience and drive sales, Odyl leverages Facebook’s 800 million+ membership and the power of social discovery to amplify “social reading” and the natural sharing of great content among friends. Its features are uniquely tailored for sharing between authors and readers.

Ellison is using her Odyl-powered Facebook page to create exciting connections with her readers, offering exclusive content, excerpts, giveaways, polls, interviews, and trailers. Using Odyl’s intuitive platform, Ellison can quickly enter her latest content and appearances, giving her readers something to talk about. Ellison also uses Odyl to give her readers one-stop access on Facebook to all her content, including her blog, Twitter stream, videos and news.

“Thanks to Facebook and Odyl, readers now have unprecedented access to authors like me,” said Ellison. “Having a two-way conversation with my readers matters. Facebook is, after all, where our culture’s conversation is happening. Odyl is helping me find new ways to connect with and grow my readership. It’s the best investment I’ve ever made.”

According to Ellison, Facebook provides an alternative to book tours which can be expensive and time-consuming, and often overwhelming for shy readers. “Via Facebook, readers and I can replicate the connection of meeting in-person. I can amplify this using Odyl to offer fans exclusive giveaways, like signed copies, free short stories and insider secrets about the books.”

“Publishers care about an author’s platform and reach, as it begins to answer the difficult question ‘How many books can we sell?’” said Odyl CEO, Mike Taylor. “While many publishers participate in author marketing, most authors still have to market themselves. Until Odyl, authors have done this without tools designed specifically for their needs. Now, Odyl lets authors quickly propel their Facebook marketing to new heights in a way perfectly suited to books and readers. JT Ellison is a great example of what’s possible here.”

To read a guest blog post by JT Ellison, please visit:

About Odyl

Odyl is a social marketing technology company, focused on the unique needs of book publishers and authors. Odyl’s audience development platform provides a proven way for publishers – including the Big Six – and authors to find, engage and grow their audience, leveraging the reach and sharing power of Facebook. Odyl enables deep connections between readers and the authors who inspire them, and builds real-world sales. More at and on the Odyl blog.

Social Times: What Every Social Media Marketer Should Know About Odyl

Odyl is designed for book publishers and authors to connect and share with their readers on Facebook. It offers turnkey layouts that include book excerpts, author interviews and Goodreads reviews. Read full story here.

GalleyCat: Facebook Marketing App For Writers & Publishers

Marketing company Odyl — whose clients include the likes of Hachette Book Group, HarperCollins, Macmillan, Penguin Group, Random House, Simon & Schuster and Avon — has launched a new social marketing platform today for book marketers to promote their works on Facebook. Full story here.

Publishers Weekly: Odyl Launches Facebook Marketing Platform for Publishing

Remember when every author had to have a Web site? If online social marketing platform Odyl gets its way, authors and publishers will migrate to Facebook and use its SaaS (Software-as-a-Service) platform to offer content, trace metrics, handle giveaways, and import blog posts and tour dates along with Twitter and other feeds. Full story here.

eBookNewser: Odyl Launches Facebook Tool For Book Marketing

For authors looking to connect with new readers on Facebook, a company called Odyl has released a new social marketing platform designed for you. Full story here.

The Next Web: Odyl launches a Facebook marketing platform for authors and book publishers

In past years, publishers have had to launch and manage social campaigns in-house or outsource to agencies - which for publishers with thousands of individual titles to market, is both time-consuming and cost-prohibitive. Today, Odyl, a New York City based startup, launches its social marketing platform for publishers and authors wanting to better market themselves in social media. Full story here.

Xconomy: Odyl Launches Facebook Platform for Authors and Publishers

… Another Big Apple company has started up with a Facebook marketing solution—this one for the book industry. Odyl, founded by veterans of HotJobs, rolled out a software platform today that’s designed to help publishers and authors connect with readers. Full story here.